Associate professor of marketing publishes journal article
Article By: Clark Leonard
Dr. Caroline Munoz, associate professor of digital marketing at the University of North Georgia (91ÁÔÆæ), served as one of three authors on an article recently published in the .
"The Use and Value of Badges: Leveraging Salesforce Trailhead Badges for Marketing Technology Education," examines the value of marketing technology learning platforms "to stimulate preparedness for new careers or career advancement." , Florida International University assistant professor of marketing, and , Texas Tech University professor of marketing and supply chain management, were also authors for the article.
Munoz said badges are micro-credentials that can be earned quicker than certifications.
"It's very much about hands-on skills students are able to gain from the courses," Munoz said.
Munoz said the article represents the first research on Salesforce Trailhead Badges. Salesforce is a leading customer relationship management software company.
The badges, according to the article, "hold value as rich platforms that signal to the marketplace competence in relevant topics. The modules are a platform for future lifelong education opportunities as software evolves and technology changes."
ARC includes almost 100 presentations
Students gave 69 poster presentations and 24 oral presentations at 91ÁÔÆæ’s 30th Annual Research Conference, held March 21 at 91ÁÔÆæ's Dahlonega Campus.
Local teachers, business professors collaborate
Roughly a dozen local middle and high school teachers participated in marketing classes at the Mike Cottrell College of Business Feb. 18 to learn more about current marketing trends.
Twelve selected as Fulbright semifinalists
91ÁÔÆæ has 12 Fulbright semifinalists for 2025-26. They include students from the College of Arts & Letters, Mike Cottrell College of Business and the College of Education.
Payne named director of cyber institute
Dr. Bryson Payne has been named the director of the 91ÁÔÆæ Institute for Cyber Operations, and Caitlin Conneely serves as deputy director for operations and outreach.